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The Dark Side of Images: Effect of Customer Generated Images on Product Assessment

Published in International Conference on Information Systems, 2019

This paper investigates the negative effect of CGI on customer satisfaction in an e-commerce setting.

Recommended citation: Y. Guan, Y. Tan, Q. Wei, G. Chen. (2019). The Dark Side of Images: Effect of Customer Generated Images on Product Assessment; International Conference on Information Systems. Munich, Germany https://aisel.aisnet.org/icis2019/human_computer_interact/human_computer_interact/3/

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